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How your business can benefit from the Year of Outdoors

It’s the Year of Outdoors in Wales… hang on, isn’t that every year?!


garth-cardiffWhile we spend a lot of our time perched on top of the Garth and enjoying walking meetings along the Taff Trail, we appreciate not all businesses get outside as much as we do! But if you’re looking to improve staff wellbeing and even boost your bottom line, 2020 could be the year!


Visit Wales’ Year of Outdoors is the latest in a series of thematic years celebrating our legends, sea, mountains and opportunities for adventure. With an emphasis on outdoor activities, our wonderful heritage and mindfulness and wellbeing, the Year of Outdoors focuses on Wales’ three national parks, 600 castles and its 870-mile coastal path; did you know Wales is the only country in the world with a continuous walking path around its entire coastline?


vale-glamorganIt’s also an excellent chance for businesses to showcase what’s so amazing about your Wales, and why your customers need look no further for the best products, activities and services around. Among our forthcoming media campaigns, for example, we’ll be helping Visit the Vale showcase its stunning countryside, which includes the Jurassic Glamorgan Heritage Coast, charming seaside towns, country parks and gorgeous gardens. If your new year’s pledge is to clock up more miles on foot, take a look at these top 10 Vale Trails for easy ideas on where to start!


We also work with insurance leader to create a series of lifestyle and outdoors guides. If you want to get fit but hate the gym, check out these ways to boost your wellbeing outdoors, or pop over to Bushcraft Adventures and book your child an outdoor party they’ll remember forever (adventures for grown-ups also available – anyone for axe-throwing?).


netwalkingAnd, of course, you can join us on our monthly netwalking events, which are not only a refreshing way to meet other business folk and do a spot of blue sky thinking (or rainy day thinking – it is Wales, after all!), but which also raise much-needed funds for Cardiff’s City Hospice. Pop over to our Facebook page to book onto our next event on February 7!


Being outside helps employee relations, boosts brain power and enables colleagues to adopt a more sustainable approach; read our blog on the business benefits of being in nature to find out more. If you think your staff can’t afford to take an hour or two here and there to get outside and think differently, put it another way: can your business afford not to?


Happy Year of Outdoors all – see you on that summit soon!